Vision-based partnerships are driving innovation. That’s great news for sport.
Sport’s data landscape is unparalleled. Will we use it to combat the issues surfacing from COVID?
With so many possibilities, what will emerge as the burning platforms for analytics? What is the right role in the industry for analytics?
Since moneyball exploded onto the scene, analytics have been the talk of the town. With two of analytics biggest pundits on the way out, are analytics now out of fashion?
We say football, you say soccer. We say boot, you say cleat. We say training, you say practice. We say knockouts, you say playoffs…. The global vocabulary of elite sports is filled with synonyms such as these, which are indeed synonyms. But some words that are thought to be synonyms are actually quite different. At the […]
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. – Charles Darwin
ALL ROADS LEAD TO PERFORMANCE The evolution of science, technology, and data in elite sport has led to the production and collection of massive troves of information. While proper application of this data can provide an unmistakable competitive edge, there remains a distinct lack of understanding of what this information means and how we can […]