{"id":47082,"date":"2025-09-29T10:00:49","date_gmt":"2025-09-29T14:00:49","guid":{"rendered":"https:\/\/dev.kitmanlabs.com\/?p=47082"},"modified":"2025-10-10T10:14:08","modified_gmt":"2025-10-10T14:14:08","slug":"kitman-labs-to-deliver-gold-standard-player-welfare-care-and-development-infrastructure-for-wsl-football","status":"publish","type":"post","link":"https:\/\/www.kitmanlabs.com\/gb\/news-gb\/kitman-labs-to-deliver-gold-standard-player-welfare-care-and-development-infrastructure-for-wsl-football\/","title":{"rendered":"Kitman Labs to Deliver Gold Standard Player Welfare, Care and Development Infrastructure for wsl football"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47082\" class=\"elementor elementor-47082 elementor-47071\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-852ed5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"852ed5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5278845\" data-id=\"5278845\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e4aa3b KL-PR-Logo elementor-widget elementor-widget-image\" data-id=\"1e4aa3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"241\" height=\"30\" src=\"https:\/\/www.kitmanlabs.com\/wp-content\/uploads\/2023\/05\/kitmanlabs-logo.png\" class=\"attachment-full size-full wp-image-47570\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e269ae\" data-id=\"9e269ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18530f8 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"18530f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"461\" height=\"214\" src=\"https:\/\/www.kitmanlabs.com\/wp-content\/uploads\/2025\/09\/WSL_Womens_Super_League.png\" class=\"attachment-full size-full wp-image-47073\" alt=\"\" srcset=\"https:\/\/www.kitmanlabs.com\/wp-content\/uploads\/2025\/09\/WSL_Womens_Super_League.png 461w, https:\/\/www.kitmanlabs.com\/wp-content\/uploads\/2025\/09\/WSL_Womens_Super_League-300x139.png 300w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6183d PR-Logo elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"6c6183d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"461\" height=\"214\" src=\"https:\/\/www.kitmanlabs.com\/wp-content\/uploads\/2025\/09\/WSL_Womens_Super_League.png\" class=\"attachment-full size-full wp-image-47073\" alt=\"\" srcset=\"https:\/\/www.kitmanlabs.com\/wp-content\/uploads\/2025\/09\/WSL_Womens_Super_League.png 461w, https:\/\/www.kitmanlabs.com\/wp-content\/uploads\/2025\/09\/WSL_Womens_Super_League-300x139.png 300w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12b8fb27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12b8fb27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37488dfc\" data-id=\"37488dfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79245803 elementor-widget elementor-widget-text-editor\" data-id=\"79245803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>London, England, September 29, 2025<\/b><span style=\"font-weight: 400;\"> \u2013 Kitman Labs, the world\u2019s leading performance intelligence platform, has made an agreement with WSL Football to provide every Barclays Women\u2019s Super League (BWSL) and Barclays Women\u2019s Super League 2 club in the League with cutting-edge technology to enhance player welfare, medical care, coaching, training and development.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Kitman Labs will provide <\/span><a href=\"https:\/\/www.kitmanlabs.com\/?p=43347\"><span style=\"font-weight: 400;\">Performance Medicine<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.kitmanlabs.com\/?p=43347\"><span style=\"font-weight: 400;\">Performance Optimisation<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.kitmanlabs.com\/?p=43347\"><span style=\"font-weight: 400;\">Coaching &amp; Development<\/span><\/a><span style=\"font-weight: 400;\"> Solutions in <\/span><a href=\"https:\/\/www.kitmanlabs.com\/?p=43347\"><span style=\"font-weight: 400;\">iP: Intelligence Platform<\/span><\/a><span style=\"font-weight: 400;\"> for both senior and academy squads. The technology \u2014 already used by some of the most prestigious leagues and governing bodies in world sport \u2014 will give clubs a unified, data-driven approach to managing the health, performance and progression of their players. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>A Strategic Commitment to Raising Standards<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">WSL Football\u2019s decision to work with Kitman Labs ensures that all clubs have access to gold standard infrastructure and every player and staff member in the League will benefit from the same elite-level system, creating a consistent and elevated standard of care and performance support.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Initially introduced in 2018 to standardize injury surveillance and facilitate medical record sharing between clubs and the Football Association for England duty, the platform has evolved into a comprehensive performance ecosystem. Today it enables: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Longitudinal Player Care <\/b><span style=\"font-weight: 400;\">\u2013 Continuous tracking of player health and wellness over seasons, not just single campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rehabilitation &amp; Injury Prevention<\/b><span style=\"font-weight: 400;\"> \u2013 Streamlined workflows for medical teams to document, manage and share treatment plans.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimized Coaching &amp; Training<\/b><span style=\"font-weight: 400;\"> \u2013 Integrated performance data to inform training loads, tactical preparation, and player development strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secure Player Data Movement<\/b><span style=\"font-weight: 400;\"> \u2013 Seamless transfer of relevant information when players move between clubs or join national team camps, reducing duplication and supporting faster decision-making.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Evidence-Led League Insights<\/b><span style=\"font-weight: 400;\"> \u2013 Aggregated, anonymised data analysis to inform league-wide policy and enhance welfare protocols.<\/span><\/li>\n<\/ul>\n<p><b>Unlocking Benefits at Every Level<\/b><\/p>\n<p><b>For players<\/b><span style=\"font-weight: 400;\">, the system ensures that their welfare is supported by the most advanced medical, performance, and coaching intelligence available, no matter which club they represent.<\/span><\/p>\n<p><b>For clubs<\/b><span style=\"font-weight: 400;\">, it eliminates the financial barrier to implementing a league-leading platform, while providing tools to optimize preparation, monitor workload, and coordinate care across departments.<\/span><\/p>\n<p><b>For the League<\/b><span style=\"font-weight: 400;\">, it delivers a unified view of the health, performance, and development of players across the competition \u2014 enabling the WSL to safeguard welfare standards, monitor trends, and invest in targeted initiatives, such as research into menstrual health and other female-specific performance factors.<\/span><i><span style=\"font-weight: 400;\"><br><\/span><\/i><i><span style=\"font-weight: 400;\"><br><\/span><\/i><i><span style=\"font-weight: 400;\">&#8220;For us, this is about more than technology\u2014it\u2019s about equipping our clubs with the tools to answer their most pressing performance questions and solve real problems on and off the pitch. We are proud to be the first women\u2019s league in the world to implement this type of innovation at scale. This isn\u2019t about parity with the men\u2019s game\u2014it\u2019s about setting a new benchmark for the game itself. We want to show what\u2019s possible when you invest in ambition, put players first, and embrace solutions that elevate the entire ecosystem,&#8221; <\/span><\/i><b>said Andy Hudson, Performance Support Manager, WSL.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThis is more than just another technology partnership\u2014it\u2019s a groundbreaking moment in women\u2019s football,\u201d <\/span><\/i><b>said Stephen Smith, Founder &amp; CEO of Kitman Labs<\/b><i><span style=\"font-weight: 400;\">. \u201cThe WSL is showing the ambition and leadership needed for women\u2019s sport to not only keep pace with but often surpass many of the leading men\u2019s leagues. Too often, we see men\u2019s competitions with greater resources still trailing behind in adopting the right solutions for their players. What makes this partnership so special is that the WSL is setting a new standard for the entire industry\u2014refusing to use budget as an excuse and instead proving that doing the right thing by players is always possible.\u201d<\/span><\/i><i><span style=\"font-weight: 400;\"><br><\/span><\/i><span style=\"font-weight: 400;\"><br><\/span><b>Kitman Labs in the Global Game<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Kitman Labs works with more than 2,000 elite teams and organizations across the globe, including the <\/span><b>Premier League<\/b><span style=\"font-weight: 400;\">, <\/span><b>EFL, Major League Soccer<\/b><span style=\"font-weight: 400;\">, the <\/span><b>NFL<\/b><span style=\"font-weight: 400;\">, the <\/span><b>NWSL<\/b><span style=\"font-weight: 400;\">, and national federations. Its platform integrates medical, performance, coaching, talent development and operations data into a single, integrated operating system, enabling coaches, medical teams, and executives to make faster, better-informed decisions that safeguard players and enhance performance. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">League-wide and federation-level deployments have delivered measurable improvements in injury prevention, player availability, and development outcomes, as well as strategic insights that shape competition-wide policy.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>About Kitman Labs<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Kitman Labs is the world\u2019s leading <\/span><a href=\"\/%22\"><span style=\"font-weight: 400;\">sports technology and analytics company<\/span><\/a><span style=\"font-weight: 400;\">, equipping leagues, teams, and federations with unified, data-driven intelligence to optimise performance, safeguard player welfare, and unlock player potential. Trusted by elite organisations across football, basketball, rugby, baseball, and beyond, Kitman Labs\u2019 <\/span><a href=\"https:\/\/www.kitmanlabs.com\/?p=43347\"><span style=\"font-weight: 400;\">iP: Intelligence Platform<\/span><\/a><span style=\"font-weight: 400;\"> transforms data into actionable insights for medical teams, coaches, and executives. For more information, visit www.kitmanlabs.com. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>Media Contacts:<\/b><b><br><\/b><span style=\"font-weight: 400;\"><br><\/span><b>Women\u2019s Super League (WSL)<\/b><b><br><\/b><span style=\"font-weight: 400;\">Ben Whybrow, Ben. <\/span><span style=\"font-weight: 400;\"><br><\/span><a href=\"mailto:Whybrow@wslfootball.com\"><span style=\"font-weight: 400;\">Whybrow@wslfootball.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><b>Kitman Labs<\/b><b><br><\/b><b>International: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">The PHA Group<\/span><span style=\"font-weight: 400;\"><br><\/span><a href=\"mailto:kitmanlabs@thephagroup.com\"><span style=\"font-weight: 400;\">kitmanlabs@thephagroup.com<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kitman Labs to provide WSL Football with elite medical, performance, and coaching technology to safeguard players and advance development, setting a new benchmark for women\u2019s football.<\/p>\n","protected":false},"author":1,"featured_media":47078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[409,410],"tags":[391,412,419,413],"ppma_author":[233],"class_list":["post-47082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-gb","category-press-releases-gb","tag-intelligence-platform-gb","tag-performance-medicine-gb","tag-performance-optimisation","tag-press-release-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kitman Labs to Deliver Gold Standard Player Welfare, Care and Development Infrastructure for wsl football - Kitman Labs<\/title>\n<meta name=\"description\" content=\"Kitman Labs to provide WSL Football with elite medical, performance, 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