Maximising your return on investment for players through data driven decisions

Recently CEO and Founder of Kitman Labs’ Stephen Smith spoke with FC Business about the value of sports science in the sporting organisation.
It is a common misconception that sport science is only a backroom topic, especially when you consider the huge revenues that sports organisations posts and their commercial objectives. Sport is truly a big business, and their biggest investments are their athletes. So it would only make sense that a department who can sustain the availability, health and optimise the performance of this investments has a value that extends beyond the backroom.

Click here to read the full article, page 29.