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Kitman Labs and Luton Town FC Strike Deal to Expand use of Intelligence Platform

The Performance Intelligence Company’s Data and Analytics Platform Will Be Deployed Across the Men’s First Team Following League-Wide Academy Deal with Premier League


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Menlo Park, California and Bedfordshire, England March 26, 2024 – Kitman Labs, the global enterprise SaaS platform providing the only single, centralised operating system for performance intelligence in Sports, today agreed to expand its relationship with English Premier League side, Luton Town FC.

The Club will be utilising the Performance Medicine, Performance Optimisation and Coaching & Development Solutions – combining medical, performance, coaching and talent development data in a single, integrated platform designed to unlock player health, wellness and performance outcomes and inform talent development strategy.

Kitman Labs and the Premier League announced the launch of the Football Intelligence Platform for all Academies late last year. By deploying the Intelligence Platform across the Men’s First Team, Luton Town will now be able to unify all data and analytics in a singular operating system. The centralisation of the data and combination of these critical data sets will not only eliminate information silos but enable real time, cross-departmental collaboration and the ability for practitioners and stakeholders alike to support data-led, evidence-based decision-making.

“To be competitive, our data needs to work as hard as our players do. That means the team needs to be working in one integrated system that provides an accurate, holistic view of each player. Training and treatment decisions can’t be made in a vacuum – we need a single source of truth for staff that provides them with the insights and intelligence necessary to inform tactical and strategic decision-making on and off the pitch,” said Jared Roberts-Smith, Head of Performance, Luton Town FC.

“We couldn’t be more excited to be expanding our relationship with The Hatters to include the First Team. This is a Club that is taking a methodical, structured approach to achieving sustainable long term success. They are clearly proven and capable of fulfilling their ambitions and have a clear vision for how to achieve it. We welcome the opportunity to work with the team to help institute a data and analytics infrastructure that can be used to enable objective, evidence-based decision-making across every level of the organisation,” said Stephen Smith, CEO and Founder of Kitman Labs.

Kitman Labs has an established track record of working with top teams and leagues across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology has been used by some of the world’s most elite soccer organisations, including Bayer Leverkusen, Fulham FC, Chelsea FC and Liverpool FC. Kitman Labs recently announced the launch and deployment of The Football Intelligence Platform across all Premier League Academies.

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organisations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

About Kitman Labs:

Kitman Labs is the world’s leading sports science and performance intelligence company. Kitman Labs powers iP: Intelligence Platform, the advanced operating system used by the largest and most innovative leagues, teams and regulatory bodies in elite Sport and Defense. Our software solutions – Performance Medicine, Performance Optimisation, Coaching & Development and League Operations – have been designed to optimise human performance; enhance overall health, wellness and longevity; reduce injury risk; and drive operational efficiencies and value. Kitman Labs is headquartered in Silicon Valley with offices in Dublin and Manchester.

About Luton Town Football Club:
Luton Town Football Club play in the Premier League, the top division in England’s football pyramid. Managed by Rob Edwards, the Hatters were promoted in May 2023 after winning the EFL Championship play-off final against Coventry City at Wembley. Situated in Bedfordshire, they play home matches at Kenilworth Road, but have plans for a new stadium in the town centre on a site known as Power Court.

Media Contacts:

Luton Town FC
Stuart Hammonds

Kitman Labs
The PHA Group

United States:
Joe Favorito


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