







FIND YOUR FORMULA FOR SUCCESS
Leagues and teams deal with vast, disconnected data about coach and player development, potential, training, game performance and organisational depth.
Kitman Labs provides the infrastructure and insights that unify data sets, systemise your talent development pipeline and optimise coaching and talent strategies that lead to repeatable success over time.
Development Principles & Curriculum Management
Systemise player pathways with a structured syllabus for each phase, aligned to your principles of play and the demands of your team, league, or transfer market.
Individual Development Plans (IDPs)
Set personalised goals and action plans across technical, tactical, physical, mental, and social domains. Utilize multi-source data to objectively measure progress.
Assessments & Benchmarking
Collect and integrate ratings, reviews, and testing data to evaluate player performance and development against peers and cohorts.
Session Planning & Analysis
Design and communicate training sessions aligned with development objectives. Track session content, assess quality, and monitor participation and player evaluations to support long-term growth.
Game Planning & Analysis
Build and share game rosters; track and analyse game results, team formations, player performance, minutes played, and disciplinary actions.
Growth & Maturation Monitoring
Monitor athlete growth and development alongside performance data to optimise training, health, and roster decisions.
Read how teams track growth and maturation for smarter development here.
Self-Service Reporting & Benchmarking
Generate dashboards and reports to evaluate player progression, compare development across cohorts or positions, and assess alignment with long-term training objectives. Support coaches in tracking readiness and growth at every level.
Centralised Calendar & Scheduling
Plan and share all training, matches, education, and team activities in one place. Keep players, coaches, and departments aligned through the development cycle.
Daily Player Status
Access a real-time view of each player’s readiness to train, compete, or progress using configurable indicators like availability, recovery, and wellness. Automated flags help staff identify players needing additional support to stay aligned with their development plan.
Forms & Data Collection
Gather input from athletes and staff through mobile, web, or kiosk. Use structured forms to capture wellness, reflections, assessments, or coach evaluations.
Mobile Engagement
Keep players and staff connected through dedicated mobile apps. The Player App lets athletes view schedules, share development feedback, and monitor progress. The Coach App enables staff to check player status, receive alerts, and communicate in real time to support daily decision-making.
Drill Library
Utilise a customizable, shared library of drills uploaded by staff and coaches. Standardise exercises that reflect your technical and tactical development framework across all levels.
Game Event Capture
Log in-game events with a pitch-view interface, including minutes played, goals, assists, cards, substitutions, and positional context.
Session & Game Evaluation
Capture coach reflections on both training and match activities. Add qualitative context to session participation and performance assessments.
Participation Management
Track player involvement in training and games—full, partial, or modified. Use this data to evaluate developmental exposure, assess readiness, and monitor players participating up or down an age group or level.
Session & Game Data Integration
Connect third-party data (e.g., GPS, match footage) to sessions and games to link objective metrics with qualitative coach feedback.
Group Reporting & Pipeline Analysis
Monitor talent development across squads, age groups, or positions. Identify gaps, highlight emerging talent, and track players moving between levels to support better placement and long-term readiness.
Player Profiling & Availability Analysis
Track player availability over time due to injury, illness, or planned absence. Assess how missed time affects development and training exposure.
Create and Optimise Player Pathways
Develop talent faster and more cost-effectively—for your organisation or the commercial market—with a structured framework to collect, analyse, and optimise data and inform decision-making about players, coaches, and your programme at every level and stage of play.
API for Coaching & Development
Securely extract coaching and development data from iP to support existing workflows, integrate in third-party systems, and support additional custom research, analytics, and modeling.
Features can be added to associated Solutions. Talk to us for additional details. *U.S. Only.
Seen & Heard
Integrating Data and Philosophy from Academy to First Team
Ian Buckman, Academy Manager at Brighton Hove Albion F.C., highlights the club's integrated approach to player development, aligning the academy's philosophy with the first teams. The club effectively tracks player progress by sharing profiles and data between coaching and recruitment. Their Football Intelligence Platform ensures coaching consistency and evidence-based player development, reinforcing the club's commitment to data-driven practices.
Strategic Technology Adoption for Holistic Student-Athlete Care
Mark Coberley, Associate Athletics Director for Sports Medicine at Iowa State University, emphasizes the importance of a question-first approach when adopting new technology in athletic program development. He argues against the common mistake of purchasing technology without a clear purpose. Instead, he advocates for identifying key questions that need answers before choosing the appropriate technology.
Impact of Growing Fixture Schedule and Congestion on Injury - or Not
As footballers face an increasing number of fixtures across club and international competitions, concerns about rising injury levels are growing. Stephen Smith, CEO of Kitman Labs, addresses the potential impact of fixture congestion on player injuries on SkyNews, emphasising that it's not just about the number of games but also how teams train, prepare for congestion, and manage player rotation. While some speculate that more games might increase risks, Stephen stresses the importance of data-driven analysis.
Unified Data Platforms, Streamline Workflows
On the Game Changer Podcast, Renee Kleszczynski from Michigan State University, discusses consolidating the efforts of performance coaches, athletic trainers, and strength coaches by integrating their data in one unified platform. This allows them to focus solely on their roles without additional tasks. This allows for the maintenance of accurate records and enables advanced capabilities and insights, which ultimately enhances their contributions and the overall performance management of athletes.
Mobilising Data for Different Users
On the Game Changer podcast, Joshua Rucci from the University of Georgia, shares insights about using flexible, configurable reporting to mobilise data and support various sports and their unique user needs. He explains how coaches can track metrics such as daily jump performance and compare them to historical data. Additionally, he implemented customisable, alarmed dashboards using a simple color-coded system based on rolling averages, allowing coaches to identify areas needing attention quickly.
Inside Tactics: The technology that helped Ipswich reach the Premier League
Sky News and Sam Blitz visited the Ipswich Town Training Grounds to interview Director of Performance Andrew Rolls and Kitman Labs Founder & CEO Stephen Smith. They discussed the club's multifaceted partnership with the high-performance technology company and its role in its successful bid for promotion to the Premier League.


Tony Scholes
Chief Football Officer
Tim Bezbatchenko
President & General Manager

Tom Hounsell
Academy Insights Manager, PDP Coach
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