







Turn Knowledge into wins.
Between individual player development, player health and overall team planning and tracking, coaches deal with a vast stream of unstructured data.
Kitman Labs gives coaching staff and the broader organization the infrastructure and insights that lead to more success over time.
- Core Capabilities
session planning
Build and track detailed plans for training sessions aligned to your organization's unique playing style. Simplify communication across the organization and align everyone on the goals of each session.
GROWTH AND MATURATION
Collect growth and maturation data for academy players tracking factors around puberty. Make better decisions about training, health, and retain/release.
GAME PARTICIPATION & COLLECTION
Track game minutes by position, collection scoring, and view contextual indicators like whether a player played up an age group or down.
PLAYER BENCHMARKS & PIPELINE ANALYSIS
See where each athlete is now and how they stack up to others with a configurable, athlete-centric, holistic view of trends and benchmarks. Improve short and long-term improvement in physical and on-field performance.
INDIVIDUAL DEVELOPMENT PLANS
Set individual goals and create action plans for a player across all elements of play and development. Use training, game, classroom, nutrition and wellness data to show progress..
ASSESSMENTS & TESTING
Collect ratings, reviews, testing data and assessment data from coaches, performance staff, medical staff, and more from a phone, tablet or computer. Scoring is quantitative and input is qualitative to ensure complete context about a player is documented and available.
PARTICIPATION MANAGEMENT
Track, communicate and analyze player participation levels in training and games - full to modified to partial – with a flexible management system.
PLAYER STATUS & ALARMS
Allows for Growth and Maturation data to be collected for players (including academy), tracking factors around puberty. Supports better decision making about training, health, and retain/release.
REPORTING & ANALYSIS
Visual dashboards for Individual Development Planning, Session Planning, and Game Participation and Collection functions.
WELLNESS & RPE COLLECTION
Increase objectivity and enhance compliance with concussion-specific RTP processes that reflect both recovery status and readiness to perform.
PLAYER CARE
Manage player information and status on any topic that needs to be restricted with privacy-controlled custom dashboards. Communicate with required staff, players and parents.
COACH APP
Smartphone app for staff and coaches to view player status and alerts.
FORMS & DATA COLLECTION
Configurable system to gather input and information from players, coaches and staff via mobile, kiosks or the web.
Player engagement
Through the Athlete App, players can manually log data on their end, and view their custom profiles with respect to performance and training goals.
Outcome Stories
From Siloed to a Single View
Data was never a problem for Oakland Roots SC. But stuck with outdated spreadsheet tools and inundated with data, they weren’t able to efficiently share or learn from anything they collected. Kitman Labs gave them a consolidated view that joined together everything from practice planning to player development, giving them objective scores and ratings, and bringing together medical, technical and performance data under one roof.
Driving Organizational Efficiency
Burnley F.C. has always seen data and tech as especially critical in the world of football, so they understand that the organizational structure around data is as important as the data itself. With Kitman Labs, Burnley has been able to create efficiency in all their departments, from sports science to recruitment and coaching, and to bring those departments together with a single view of data across the organization.
Future Proofing the Organization
Malmo FF has been around for over 100 years, but their focus remains steadily on the future. Their player management tools had limited scope and capabilities, meaning they couldn’t be as forward-thinking as they needed to drive success. Switching to Kitman Labs gave them a platform that allowed information to be shared openly and the customization to plan and change as they need to, truly future-proofing their organization.
Aiding Growth with Communication
BK Hacken has been one of Sweden’s most prominent football clubs for over 80 years, but as they moved into the present day, they found that data was increasingly getting lost through gaps in communication. Integrating Kitman Labs across the organization allowed the club to learn and share from a single view, enhancing communication from the Academy through to the first team, and simplifying the entire data-sharing process.











Tim Bezbatchenko
President & General Manager

Jan Müller
Performance & Rehab Trainer
Andreas Georgson
Technical Director