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Kitman Labs Joins ‘More than Equal’ Quest To Develop First Female Formula 1 Champion

Leading Sports Science and Technology Company’s Intelligence Platform to be Used To Help Close The Performance Gap for Girls and Women in Motorsport

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Menlo Park, California and London, England (April 3, 2024) – Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organisations use data, today announced a partnership with More than Equal, a global independent motorsport initiative with a mission to find and develop the first female Formula 1 world champion.

The partnership will provide More than Equal with an advanced operating system which will centralise data for female drivers participating in More than Equal’s pioneering Development Programme, a high-performance preparation programme that supports young, talented female drivers who have the potential to develop into elite racing drivers.

The ‘More than Equal Intelligence Platform’ is a single, fully integrated data and analytics platform designed to provide drivers and coaching staff with a comprehensive, unified and real-time view of the driver’s performance, athletic, and personal development data.

Utilising the latest performance monitoring technology, the platform will give More than Equal data accuracy and the ability to convert driver data into actionable insights and intelligence to support evidence-based tactical and technical coaching that is relevant to their gender and age. The More than Equal Driver Coaches, in collaboration with elite coaching group Hintsa Performance, will leverage the platform to track and support the drivers’ progress holistically, from their in-car performance, to their physical athleticism, to their social and cognitive development. The platform ensures the consistent and accurate collection of data for female drivers, with a goal to optimise the driver’s performance on and off the track.

The platform will be supported by a dedicated staff and player app (iOS and Android), to support the real-time collection of driver data globally.

The organisation, whose mission is to find, nurture and develop female racing drivers, will leverage several Solutions in iP: Intelligence Platform, including: Performance Medicine, Performance Optimisation and Coaching & Development. iP will serve as the singular advanced operating system for the Organisation – eliminating data and information silos, enabling cross-departmental communication and providing transparency and alignment across all stakeholders.

“More than Equal is on a mission to revolutionize how female racing talent is identified, developed and supported,” said More than Equal CEO, Ali Donnelly. “We are thrilled to collaborate with Kitman Labs to provide our driver cohort with access to best-in-class performance technology, allowing our coaches to optimise and personalise their talent development.”

“On a personal and professional level, we couldn’t be more thrilled to be working with More than Equal to help realise their vision as they pioneer a new model in providing elite training and development for talented female drivers,” said Stephen Smith, CEO and Founder of Kitman Labs. “iP: Intelligence Platform was created for this – to leverage the power of data and analytics to enable and inform foundational change; to convert that data into the meaningful insights and actionable intelligence necessary to unlock human performance. We are on a shared mission.”

Kitman Labs has an established track record of working with the top governing bodies, leagues, teams and athletes across a variety of sports, including soccer/global football, basketball, rugby, and American football. The company’s technology has been used by teams in some of the world’s most elite sports organisations and universities including the NFL, NBA, Premier League, NWSL, WSL, MLS and NCAA.

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organisations and largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

About Kitman Labs:

Kitman Labs is the world’s leading sports science and performance intelligence company. Kitman Labs powers iP: Intelligence Platform, the advanced operating system used by the largest and most innovative leagues, teams and regulatory bodies in elite Sport. Our software solutions – Performance Medicine, Performance Optimisation, Coaching & Development and League Operations – have been designed to optimise human performance; enhance overall health, wellness and longevity; reduce injury risk; and drive operational efficiencies and value. Kitman Labs is headquartered in Silicon Valley with offices in Dublin and Manchester.

About More than Equal:

More than Equal is a global independent motorsport initiative with a mission to find and develop the first female Formula 1 world champion.

It seeks to close the performance gap for girls and women in motorsport through commissioning and publishing pioneering research, identifying top female racing talent globally with a data-led approach, as well as introducing a world-class, high-performance female driver development programme.

Founded by thirteen-time Grand Prix winner David Coulthard and entrepreneur-philanthropist Karel Komárek, More than Equal brings together the best in sport and business, including Ali Donnelly (Sport England, 10 Downing Street) as CEO; Karen Webb Moss (International Olympic Committee, British Swimming) as Chair; and Kate Beavan (Formula 1) as a Strategic Advisor.

For more information, visit: www.morethanequal.com.

Media Contacts:

More than Equal
Zaya Pono
zaya.pono@morethanequal.com

Kitman Labs
International:
The PHA Group
kitmanlabs@thephagroup.com

United States:
Joe Favorito
Jfavorito@kitmanlabs.com

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