Menlo Park, California and Vancouver, British Columbia, August 1, 2026. Kitman Labs, the global leader in performance intelligence, today announced a new partnership with SixFive Sports & Entertainment, the Canadian-based football investment fund whose portfolio includes Pacific FC and Vancouver FC of the Canadian Premier League (CPL). Under the partnership, Kitman Labs is supporting SixFive’s recruitment strategy with data-led talent identification, giving coaching and scouting staff across its clubs a sharper, evidence-based view of potential signings.
The partnership is delivered through Kitman Labs’ Custom Analytics service, part of its Strategic Services offering. Kitman Labs’ data science team works directly with SixFive’s clubs to surface and rank recruitment targets by quality and squad fit, so staff can prioritize the right players before committing time and resources to in-person scouting. The approach helps clubs spot value earlier and strengthen decisions by pairing data with scouting judgment.
For SixFive, the partnership supports a clear ambition: to build competitive, sustainable clubs through smarter, evidence-led recruitment. Applying a consistent, data-led approach across its portfolio helps the fund identify players who fit each club’s needs and playing style, and direct scouting resources where they will have the most impact.
The work supports recruitment across both clubs: Pacific FC, led by head coach Terry Dunfield, and Vancouver FC, led by head coach Martin Nash.
“Recruitment is one of the highest-stakes decisions any club makes, and it is too often still driven by instinct alone,” said Stephen Smith, Founder and CEO of Kitman Labs. “Working with SixFive Sports & Entertainment gives us a chance to show what data-led talent identification can do across a multi-club portfolio: spotting the right value earlier, and giving coaches the evidence to back their decisions.”
“Recruitment is where our seasons are won or lost, and we want every decision backed by the best possible evidence,” said Rob Friend, CEO of SixFive Sports & Entertainment. “Kitman Labs’ Custom Analytics gives our staff at Pacific FC and Vancouver FC a clearer, faster read on which players fit our squads and our style of play. It lets us focus our scouting where it counts and compete for the right talent, which is exactly how we intend to build sustainable clubs in the CPL and beyond.”
About Kitman Labs
Kitman Labs is the global leader in performance intelligence, trusted by more than 2,000 elite teams and organizations across 26 countries. Its iP: Intelligence Platform connects and structures athlete data into a single environment, giving organizations the operational systems, performance solutions, and intelligence they need to make better, faster, evidence-based decisions. Beyond iP, Kitman Labs’ Strategic Services team, including its Custom Analytics offering, partners directly with clubs and organizations on bespoke data science engagements. Kitman Labs works with leading organizations across the NFL, MLS, NWSL, Premier League, the WSL, and elite competitions worldwide.
About SixFive Sports & Entertainment
SixFive Sports & Entertainment Limited Partnership is a Canadian-based, evergreen investment fund made up of accredited investors globally. SixFive is a diversified global football investment fund seeking investments in high-growth markets, under-managed European clubs, and distressed or turnaround opportunities, with a mission to build a global portfolio of professional football teams centered on the international player pathway and youth development. Its portfolio includes Pacific FC and Vancouver FC of the Canadian Premier League, as well as SixFive Stadium Experience. Learn more at sixfivesports.com.
About Pacific FC and Vancouver FC
Pacific FC, based in Langford, British Columbia, and Vancouver FC, based in the Township of Langley, are professional football clubs competing in the Canadian Premier League. Both clubs are owned by SixFive Sports & Entertainment. Pacific FC is led by head coach Terry Dunfield, who took charge in July 2026, and Vancouver FC is led by head coach Martin Nash, confirmed as permanent head coach in January 2026.
Media Contacts
Kitman Labs
The PHA Group
kitmanlabs@thephagroup.com
