Custom Sports Analytics from Kitman Labs
Built for high-performance sport.
Backed by experts.
Whatis it?
Custom Sports Analytics from Kitman Labs utilizes your organization’s unique data, whether it’s centralized in a platform like iP: Intelligence Platform or spread across disparate spreadsheets, exports, or third-party systems, to generate customized insights that enhance decision-making. This consultative service is designed to work with your existing data, systems, and structures. No software purchase required.
Our team supports the process of cleaning, connecting, and interpreting your data to deliver tailored insights that drive smarter decisions. Instead of relying on templated dashboards or fixed metrics, Custom Sports Analytics from the Kitman Labs Data Science Team is tailored to support your specific goals, workflows, and environment.
From optimizing player health to identifying recruitment gaps or performance trends, Custom Sports Analytics empowers you to ask—and answer—the most important questions for your organization.
Mind the gap.
The pressure to make smarter, faster, and more aligned decisions has never been greater. Yet many custom analytics services stop at the software, leaving teams with:
Pre-built dashboards
that don’t reflect your structure or strategy.
Stock reporting
and visuals that fail to consider the specifics and nuances of your organization.
Fragmented data
across performance, medical, development, and recruiting departments and systems that make it difficult to unify insights, identify trends, and make confident, cross-functional decisions.
Limited internal resources
to clean, model, or interpret data - slowing progress and leaving valuable information underexploited - delaying performance gains and innovation.
One-size-fits-all solutions
that force teams to adapt to technology and not the other way around—creating friction in workflows and a failure to support how your organization actually operates.
modern organizations
need more than tracking. They need actionable intelligence—delivered by experts born from the field—across performance, medical, coaching, front, and back office operations. These experts understand the pace, pressure, and complexity of elite sport.
Custom Sports Analytics from Kitman Labs isn’t another tool to manage—it’s a strategic consultative service, by a cross-functional team of Data Scientists, Performance Strategists, and Applied Performance Specialists who work with your data, whether inside iP: Intelligence Platform, or within your existing infrastructure.
Whether you’re leading a team, developing talent within an academy, or driving decision-making at the league level, Kitman Labs’ Custom Analytics offering can help you audit and prepare your data, surface the insights that matter, and support cross-functional alignment, enabling faster, evidence-based decisions across your organization.
Legacy Custom Analytics
vs.
Kitman Labs Custom Analytics
How Kitman Labs Custom Analytics differs from traditional, project-based analytics services.
Legacy Custom Analytics
CUSTOM ANALYTICS
FROM KITMAN LABS
Strategic Purpose
One-off modeling projects for isolated needs.
A collaborative analytics approach that evolves with your team’s needs, designed to deliver actionable insights aligned to your goals.
Who It’s Built For
Built primarily for analysts or executives.
Designed to empower coaches, medical staff, performance leaders, and other related practitioners and operators, not just the data science team.
Speed & Delivery
Delivered via reports or standalone dashboards—often outside core workflows.
Delivered via reports, dashboards, or embedded in your environment, including iP if enabled, to support timely and informed decisions across your actual workflows.
Adaptability Over Time
Fixed scope and limited flexibility; it often becomes outdated.
Continuously evolves as your structure, priorities, and questions change—no static models or set-it-and-forget-it delivery.
Strategic Benchmarking
Focuses only on internal team data with no external comparison.
Includes anonymized insights from hundreds of elite teams worldwide—available through services like Success Landscape – to support organization-specific decision-making.
The Checklist
How to Evaluate Traditional Analytics Offerings
vs. Kitman Labs Custom Analytics
What to look for in a Custom Sports Analytics partner—and how Kitman Labs delivers.
Traditional Analytics Offerings
CUSTOM
ANALYTICS
FROM KITMAN LABS
Collaborative Data Science Support
Yes – a team is often assigned to the project.
Yes, PLUS ongoing collaboration with a cross-functional team of Data Scientists, Performance Strategists, and Applied Performance Specialists—experts in elite sport who work alongside your staff to deliver insights tailored to your environment and goals.
Success Landscape & Modeling
Yes – custom models are often created to answer key questions.
Yes, PLUS evolving KPIs and tailored models to match your structure and goals—available through services like Success Landscape or Bespoke Projects.
Actionable Workflows
Limited – delivered via dashboards or reports outside daily workflows.
Yes, PLUS insights can be delivered in your preferred formats or embedded in iP, if used, to align with medical, performance, and coaching workflows.
Cross-Department Utility
Limited – typically focused on one team or domain (e.g., medical or scouting).
Yes, PLUS supports collaboration across medical, performance, coaching, and front office operations through a multidisciplinary team and shared decision context.
Data Health & Preparation
No – assumes internal teams manage data quality.
Yes, PLUS Data Health (optional service) helps audit, clean, and structure your data, regardless of platform, so it’s ready for effective analysis.
External Benchmarking
No – insights limited to internal data without context.
Yes, PLUS anonymized benchmarking from hundreds of elite teams can be included through Success Landscape.
Proactive, Real-Time Support
Limited – insights are often retrospective and static.
Yes, PLUS ongoing support with timely, insight-driven use cases like Injury Review and Head Coach/Manager Selection to drive proactive decision-making.
Scalable Partnership
Limited – typically fixed-scope and not designed to evolve.
Yes, PLUS a flexible, scalable partnership that grows with your organization, your challenges, and your goals.
The Future of Sports Intelligence Is Built on Partnership
The Custom Sports Analytics offerings from Kitman Labs aren’t products to license or a dashboard to configure—it’s a strategic, human-led partnership, delivered by experts who understand your sport, your structure, and your goals.
Whether you’re reducing injuries, aligning departments, optimizing recruitment, or unlocking the value of years of historical data, our multidisciplinary team works in partnership with your staff to deliver insights you can trust—and execute.
Because the future of sports intelligence isn’t just about technology—it’s about people working together to unlock their full potential.
