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Kitman Labs Acquires The Sports Office

Companies Combine to Define the Age of Performance Intelligence


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Dublin, Ireland, Menlo Park, US and Wigan, UK — Jan. 30 2020 — Kitman Labs, Ltd, the leader in sports performance analytics, today announced it has acquired The Sports Office, the pioneer in athlete data management. The combined company creates the strongest data science and development capacity in the industry and forms the largest dataset from an advanced network of elite sports leagues, governing bodies, and professional and development clubs across the globe. The joint development power will be used to deliver innovations more rapidly to address the new, fast-changing needs caused by the skyrocketing growth of performance and medical data.

The Sports Office pioneered the creation of the digital infrastructure in sport for collecting and aggregating athlete medical and performance data when the use of sports data first exploded. With the vision of improving the standards of performance and health in global sport, The Sports Office was the first provider to capture every aspect of an athlete’s progress from the day they enter the development system through their advancement at the elite level.

“The sports data digitization wave led by The Sports Office established data management as a foundational layer of sports operations,” said Stephen Smith, founder and CEO of Kitman Labs. “Without their vision and their transformational approach to putting the pieces of the performance and medical data puzzle together, the analytics innovations we deliver to quantify the drivers of performance and health would not be possible. Together, we have the combined power to maximize the digital landscape of sports data and create the operating system for high performance.”

Demand for performance intelligence solutions is on the rise, driven by the rising cost of talent. Total transfer fees in the Premier League alone have risen from £480M in 2010 to £1.9B in 2018, creating a new urgency to optimize the performance of top-tier talent at a club and enhance the in-house talent development pipeline. But the success rate of players from organized youth football who make it to the Premier League is only 0.012%, creating a pressing need to enhance talent development methods and increase success rates.

Andy Clarke, founder and CEO of The Sports Office said, “We’ve been working for years to digitize the entire athlete lifecycle, and Kitman Labs has developed the first analytics solutions that finally harness all data to improve performance and health, and radically improve long term athletic development.”

Smith continued, “Together, we can revolutionize youth development by providing a set of capabilities that uses the learnings from the largest dataset about the greatest athletes around the world today to produce the greatest talent of the future. The benefit of a large, consolidated performance and medical dataset combined with analytics also applies to leagues and national governing bodies who want to advance the competitiveness and safety of their game.”

The combined company represents the largest, most capitalized company in sports performance technology.

“We’ve watched many trends in the performance market over the years, and never have we seen a time when the needs of the industry have been so varied, complex, and so quickly outpacing traditional technology,” continued Clarke. “There is a clear need for more investment, better products, better support, more flexibility, and more knowledge vs. just information. Now we have the resources to leverage what we have each built to date, accelerate product innovation, and redefine the customer experience.”

About Kitman Labs

Kitman Labs is the leader in performance intelligence solutions for elite sports teams. Founded in 2012 with the vision to fundamentally change how the sports industry uses data to increase athlete availability and on-field success, Kitman Labs has consistently set the standard for performance and injury analytics. With over 200 years of performance, medical sports science, and data science expertise, Kitman Labs delivers immediate and ongoing performance and business results. Kitman Labs powers over 150 elite teams across the NFL, NHL, MLB, UFC, NCAA, English Premier League, Bundesliga, Pro14, Premiership Rugby, NRL, Chinese Super League and more. The company has offices in Silicon Valley, Dublin, and Sydney.

About The Sports Office

The Sports Office supplies powerful and effective athlete and performance management systems to a range of organizations, competing at the highest level of elite sport. The Sports Office systems support those charged with consistently delivering world-class performance, in a highly competitive environment. Inspired by our own insights into elite sport, our mission is to help coaches, managers, sports medicine practitioners and athletes to optimize all aspects of preparation and performance. The Sports Office solutions are developed with the principle that individuals should be empowered by technology, not overwhelmed by it.

The Sports Office supplies a range of high-profile organizations across the globe. These include clubs in the English Premier League and Italy’s Serie A. We also support teams in the NHL, NBA, and MLB; as well as elite organizations and federations in professional rugby, cycling, tennis and equestrian sports.

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