Watch Andreas Georgson, Technical Director of Malmö FF, discuss tackling the challenges of ensuring their medical, fitness and player management data flows freely throughout the organization.
OUTCOME STORY
Silos Are Out. Club Data Collaboration Is In with Malmö FF.
SHARE
TRANSCRIPT
Yeah, so my background really starts with Malmö. I was here for I started 15 years ago in our academy, working in school sessions and Academy sessions a lot as a coach and then gone through age groups and also gone through a lot of methodology and scouting during the years and finally ending up with First Team as a coach. Going to England for two years working in other Clubs and then back as a Sporting Director.
Kitman Labs solves one challenge for us to make sure information flows freely within the Club, and between the department, between the teams, within the stops. And at the same time, we want to in a way future proof ourselves when it comes to our data collection and data management where we have felt that it’s it’s really it’s gathered in different areas in different teams and in different parts of the teams. And to just to make sure it’s uniform and it’s in one place, we don’t risk losing it over time or we have it in different systems that don’t communicate with each other. Here we actually had a player management tool, but we never really got to it was built in a very different way much more focused on the football coaching side where Kitman now we replace some of that but what it really does I think is gathering all our medical fitness data and just sharing it over the sporting organization.
I think with a with a platform with quite they have been helpful or making it our specialty in some some areas we have wanted more customization which has been really good but also what has been really helpful is and also a big reason why we chose Kitman is that they they were very clear on these hurdles in the beginning and that they know organizations need help to get over these hurdles with reminders and setting up appointments to show us the new features because once everyday work gets going just like an a busy day today. It’s like you don’t have time some time to stop and okay what is it now we need you needle in push at times to like man, we now
Kitman Labs solves one challenge for us to make sure information flows freely within the Club, and between the department, between the teams, within the stops. And at the same time, we want to in a way future proof ourselves when it comes to our data collection and data management where we have felt that it’s it’s really it’s gathered in different areas in different teams and in different parts of the teams. And to just to make sure it’s uniform and it’s in one place, we don’t risk losing it over time or we have it in different systems that don’t communicate with each other. Here we actually had a player management tool, but we never really got to it was built in a very different way much more focused on the football coaching side where Kitman now we replace some of that but what it really does I think is gathering all our medical fitness data and just sharing it over the sporting organization.
I think with a with a platform with quite they have been helpful or making it our specialty in some some areas we have wanted more customization which has been really good but also what has been really helpful is and also a big reason why we chose Kitman is that they they were very clear on these hurdles in the beginning and that they know organizations need help to get over these hurdles with reminders and setting up appointments to show us the new features because once everyday work gets going just like an a busy day today. It’s like you don’t have time some time to stop and okay what is it now we need you needle in push at times to like man, we now
RELATED VIDEOS
Navigating the Changing Landscape of Student-Athlete Care
During the webinar, several topics were discussed, including Student athlete care and technology in sports medicine, Athletic program development and support for student athletes, Holistic care in collegiate athletics, data sharing, and preparing for transformation committee recommendations.
SBJ Live: Redefining Talent Development for the Global Football Market
During the webinar, several topics were discussed, including systematically identifying new players, developing talent from the academy to the first team, educating and developing coaches, and supporting the holistic development of athletes in their care.
How Will The Latest Advances In AI Affect Decision-Making In Football
Watch Stephen Smith, CEO of Kitman Labs, participate in a virtual panel discussion at FT Live Business of Football Summit on the impact of AI on decision-making in football.
More than Equal’s mission is to close the gender gap in motor sports and find and develop the first female Formula 1 world champion. They will now have an advanced operating system to centralize data for female drivers participating in More than Equal’s pioneering Development Programme.