In elite sports, data is everywhere. But turning that data into practical insights and actionable intelligence that can move your organization forward? That’s where the real challenge begins.
That’s why leading teams in global football, rugby, and beyond are turning to Custom Sports Analytics from Kitman Labs—a bespoke consultative offering built to support your goals, data, systems, and people.
With Custom Analytics from Kitman Labs, you gain more than just data analysis—you gain a dedicated partner. Our Data Science Team works directly with your staff to evaluate and maximize your data ecosystem, regardless of where your information resides today. Whether your data sits in disparate spreadsheets and third-party systems or a consolidated analytics platform like iP: Intelligence Platform, we support the process of cleaning, connecting, and integrating your data to deliver the tactical and strategic insights that matter most to your organization.
Whether you’re using iP today or exploring it for the future, Custom Analytics is designed to enhance your workflows, inform key decisions, and help you achieve your performance and player welfare goals—with collaborative, expert-led support every step of the way.
Why Custom Sports Analytics?
Every elite performance organization is different – from your organizational structure to your operating systems – and your data and analytics strategy should reflect and consider that reality.
With the Kitman Labs Custom Analytics offerings, you don’t get a template or formulaic approach. You get a tailored analytics solution designed to answer the questions that matter most to you.
What You Get:
- A dedicated data science team that is available to support your staff with tailored insights and analysis
- Custom KPIs aligned to your playing model, performance goals, or organizational structure
- Context-specific metrics based on sport, level, stage of the season, development and more
- Visuals, alerts, and workflows that match how your team actually operates
- Optional reporting and insights based on your specific use cases and needs—not pre-set dashboards
This is analytics that adapts to you—not the other way around.
Lay the Foundation with Data Health
Collecting data is only the first step. Ensuring it’s clean, consistent, and actionable is what unlocks value.
With Data Health, our team provides a full audit of your current data landscape. We identify what’s usable, what’s missing, and how to improve it, giving you confidence in every report, model, or decision that follows.
What You Get:
- A complete evaluation of your data integrity, structure, and gaps across sources and systems
- A prioritized action plan to address issues and optimize your data for analysis and reporting
- A readiness score and roadmap that defines how to turn your existing data into a trusted, decision-ready asset
Turn Injury History Into Future Readiness
Assessing injury trends isn’t just about looking backward—it’s about preparing smarter for what’s ahead.
Injury Review delivers a comprehensive analysis of historical and current injury data, giving you visibility into patterns across squads, positions, age groups, and phases of play.
What You Get:
- In-depth analysis of injury frequency, severity, and impact
- Granular insights by position, age, and training schedule
- Evidence-based strategies for injury prevention and load optimization
Understand What Drives Success
Success Landscape analyzes what high-performing teams do differently—so you can focus on the factors and issues that matter most.
Whether you’re evaluating team composition, recruitment strategy, or tactical alignment, Success Landscape gives you a clear, data-driven benchmark for success, tailored to your unique operating environment.
What You Get:
- A detailed comparison of your team’s structure, inputs, and outputs against top-performing peers
- A tailored success model that highlights the key drivers of success given your specific context
- A high-level action plan to help close the gap, focused on the areas with the biggest impact
Remove the Guesswork from Hiring
Built on the foundation of Success Landscape, Head Coach/Manager Selection extends the same data-driven approach to one of sport’s most critical decisions: hiring a leader.
While these decisions are often guided by instinct, relationship or incomplete information, this offering uses anonymized benchmarking data and proven modeling techniques to deliver an objective, evidence-backed process for evaluating and comparing candidates.
What You Get:
- Analytics tied to your long-term vision and style of play
- Clear, data-supported criteria for shortlisting and interviews
- Visibility into overlooked candidates with high potential
Case Study: Explore how Custom Analytics guided a data-driven approach to manager recruitment. ›
Customized to Support Your Vision…and Mission.
Every organization faces unique challenges—from aligning the first team and academy to justifying investment in recruitment or technology. With Custom Research and Analytics Projects, the Kitman Labs Data Science Team becomes your in-house data science team, bringing deep sport and data expertise to your toughest questions.
What You Get:
- Expert guidance from practitioners who’ve supported hundreds of elite teams and leagues worldwide
- Clarity on where to invest in data collection, analysis, and reporting
- Tailored research designed to solve your most urgent challenges
The Team Behind the Team
At the core of the Custom Sports Analytics offerings from Kitman Labs is something no dashboard can replicate: people. Our Custom Analytics support is powered by a cross-functional team—including Performance Strategists, Applied Performance Specialists, and Data Scientists—all with firsthand experience in sport and high performance.
Together, they bring domain expertise, product fluency, and analytical rigor—and they work alongside your staff, not above them.
They don’t just understand models and metrics. They know the rhythm of a season, the dynamics of a locker room, and the pressure of making decisions that affect outcomes.
This is not outsourced support or generic automation. This is a team that shows up, asks the right questions, and helps you extract real value from your data and infrastructure—whether that’s injury prevention, recruitment strategy, training design, or beyond.
Let’s Build the Future with Your Data
Contact us to discover more about Kitman Labs’ Custom Analytics offerings and explore the full potential of your data.
