ANNOUNCEMENT: Kitman Labs Joins ‘More than Equal’ Quest To Develop First Female Formula 1 Champion READ MORE


NBA Summer League: A Glimpse Into The Future Of The Sport

The early part of July is usually known as the quietest time of year for most team sports. European soccer leagues are readying to start training tours in North America or elsewhere, the NFL is slowly preparing for the grind of training camp. The NHL is taking a well-deserved victory lap after an amazing Stanley […]

MLS Latest Experiment, Will It Be More “Messi” Than Messy? We Think So…

Pele with the New York Cosmos in 1975.  David Beckham with the L.A. Galaxy in 2007.  Lionel Messi with InterMiami in (perhaps) 2023.  When people think of key moments in North American soccer – outside of World Cup years – when awareness for the sport really grew, these are the moments that arise most often. […]

FIFA’s getting visited by the Ghost of Concussions Past

It’s a wakeup call to high-grade how we use data to confront concussion. The beautiful game’s gotten a visit by the Ghost of Concussions Past, courtesy of the FIFA World Cup in Qatar. When Iran’s medical team let wobbling goalkeeper Ali Beiranvand continue with a head injury, it not only triggered scathing rebukes of the […]

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As Sport Grows Even More Lucrative, Data’s the Best Investment for 2022.


Kitman Labs Joins ‘More than Equal’ Quest To Develop First Female Formula 1 Champion

More than Equal’s mission is to close the gender gap in motor sports and find and develop the first female Formula 1 world champion. They will now have an advanced operating system to centralize data for female drivers participating in More than Equal’s pioneering Development Programme.