In The Guardian, journalist Robert Kitson examines how data and technology are reshaping coaching at the highest levels of rugby and beyond. Kitman Labs CEO Stephen Smith shares how performance intelligence is enhancing, not replacing, the coach’s instinct — turning gut feel into measurable insight.
Reflecting on his time at Leinster with coaches Michael Cheika and Joe Schmidt, Smith highlights how data can support very different leadership styles while driving better decisions, safer athletes, and longer careers.
“The coach’s eye is still essential — our job is to quantify it.”
Read the full article in The Guardian or view the full-page feature below.
