Knowledge vs. Intelligence

Amid Industry’s Data Dash, Smart Clubs Know Knowledge Isn’t Power; Intelligence Is.
Sharpening instinct

Football’s decision-makers are removing bias and adding objectivity. It’s working.
Waking up to Opportunity with Performance Intelligence

How to save £45 million.
In Sports Performance, Context is Everything

Contextualized data – intelligence – is what takes teams from good to great.
Not another brick in the wall
Chelsea reaps the reward of an education in performance intelligence.
Football’s Next Frontier

A FIFA report. An acquisition. And tectonic change for the beautiful game.
England’s American Data Invasion

Data brought big investors into the EPL. It’s also why fearful fans can feel confident about their beloved team’s future.
The New Language of Performance

Elite sport is learning to speak data.
Data is the new oil

Data powers elite sport like oil fuels the world economy.
The Economics of Performance Intelligence

Clubs confronting COVID-19 can’t afford pricey new players. With Performance Intelligence tech and talent, they won’t have to.